Rihanna has released the music video of her current single called “What Now” via her YouTube Vevo music channel.
The music video has already reached more than 13 million views. (as of Nov. 18). It's directed by Darren Craig, Jeff Nicholas and Jonathan Craven, with photography director Sing Howe. It's produced by The Uprising Creative The song “What Now” is part of Rihanna’s Unapologetic album.
Rihanna's What Now lyrics can be watch also via YouTube.
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